![]() That’s what our Boomstick Color is designed to do. That’s why we suggest simplifying your makeup routine and replacing all those extra cosmetics with a few products that highlight your natural beauty. Here at BOOM!, we say less makeup is more in your 50s, 60s and beyond. That’s especially the case if you’re in your 50s or 60s and you’ve been experimenting with different lipsticks, blushes and other products since your teens or 20s. Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.INTRODUCING FOUR DIFFERENT COSMETICS IN ONE EASY-TO-USE STICKĪs women, it’s almost too easy to collect more cosmetics than we really need. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.Ĭindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy. We are proud to say that she succeeded.and BOOM! was born. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. ![]() Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided-in her early 60s- to go into the cosmetics business herself. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. ![]() At 49, she began her second career as a silver-haired supermodel. Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models-which later became the inspiration for Boom cosmetics. Long before Cindy founded BOOM!, she had two very successful careers-first as a makeup artist, and then as a silver-haired supermodel.Ĭindy began her career as a makeup artist in late-1970s San Francisco. The older you get, the less makeup you should wear. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. “The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. "As women age, looking fresh rather than made up is the key," Cindy said. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. Our late founder, Cindy Joseph, spent 27 years as a makeup artist. Click below to see our line, or read on to hear what else is possible with BOOM! It also creates a protective layer between your skin your makeup, sunscreen or other chemicals you may apply to your face.īOOM! has a line of pro-age cosmetics and skin care to bring out your natural beauty at every age. Using an all-natural moisturizer like our Boomstick Glo gives your skin a healthy radiance. Forgetting to moisturize before applying makeup.Īlways moisturize your face, before you apply any cosmetics to your skin. Or use a cream-based eyeshadow like our Boomstick Color and Boomstick Glimmer that make your eyes pop without drawing attention to fine lines. We recommend sticking to mascara, or using a very light liquid liner instead. Heavy powdered eyeshadows and dark pencil liner also highlight fine lines. Piling on powder eyeshadow and dark pencil liner. Wearing the wrong kind of foundation.Ĭan’t live without foundation? We suggest only wearing a thin layer of a creamy foundation (never powdered) that matches your skin tone exactly. To avoid this, choose cream-based cosmetics that sit on top of your skin. This actually draws attention to any texture on your face! Powdered blush, bronzer or other powders settle into any fine lines or wrinkles on your face. ![]() Using mineral-based powders, bronzers or powdered blush. ![]() Try paring back your cosmetics, or using products that pull double-duty (like our Boomstick Color) so you’re out the door in 10 minutes. If you’re spending more than 10 minutes on your makeup, chances are you’re overdoing it. Taking more than 10 minutes for your makeup. ![]()
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